How we build

Designed like a brand asset. Run like a service.

Anyone can switch on a chatbot. The work is in what it knows, how it sounds, what it refuses, when it hands off, and who keeps it right after launch.

The Loreline method

Four layers in every concierge.

  1. Voice

    Name, tone, pacing and vocabulary in a voice brief with sample lines you approve.

  2. Knowledge

    Your packages, policies and FAQs in a knowledge sheet your team signs off. It answers from that, not guesses.

  3. Guardrails

    What it won't claim, topics it avoids, when it says "let me check," and who gets which handoff.

  4. Evaluation

    Tested with real questions and a few curveballs before launch. Spot-checked after launch for weak answers and drift.

Reliability & trust

What a careful owner should ask. Our answers.

  • Accuracy

    Answers come from your approved knowledge. Unconfirmed dates, prices or exceptions get "let me check with the team."

  • Approval

    You sign off voice and knowledge before launch. A one-page soft launch is an option.

  • Handoff

    Agreed triggers route conversations to a person, with details attached.

  • Honesty

    It always identifies itself as a virtual assistant.

  • Safety

    Off-topic and tricky questions are part of pre-launch testing, so it stays on-brand and on-task.

  • Data

    Collects only what your team needs to follow up. Never asks for payment details. We'll show you where conversations are stored and who can see them.

After launch

Maintained, updated and upgraded.

AI moves fast. Your monthly service keeps your concierge current with your business and the technology underneath it.

Content updates

New packages, dates, lineups or policies. Send it, we apply it.

Spot checks

We regularly sample real conversations and improve answers that could be better.

Technology upgrades

Better models and voices, adopted without a rebuild.

Choose your concierge

Three ways to start.

Every system is custom, so we quote after a short conversation. Each includes design, setup, testing and ongoing care.

Most start here

Web Concierge

When guests need answers before they inquire

  • Custom branded chat
  • Knowledge sheet + voice brief
  • Lead capture + notifications
  • Handoff rules
  • Ongoing updates and spot checks
Web Concierge details

AI Receptionist

When calls go unanswered

  • Brand-tuned voice and greeting
  • Call flow and qualification
  • Transfer, flag and callback rules
  • Call summaries to your team
  • Ongoing updates and spot checks
AI Receptionist details

Complete Concierge System

When guests browse and call

  • Everything in both
  • One shared voice and knowledge
  • One set of handoff rules
  • Updates applied everywhere
  • One combined check-in
Ask about the full system
Add-on for any system

DM Concierge for Instagram & Facebook

The same voice and knowledge, answering the messages guests send on social.

Ask about DM Concierge

Working together

From first call to live concierge.

  1. Discovery call

    How inquiries reach you, what guests ask, where things slip. About 20 minutes.

  2. Preview and proposal

    Your real questions answered, then a clear proposal.

  3. Kickoff and content

    You share what your team knows. We draft voice, knowledge and handoff rules.

  4. Test, approve, launch

    Timing mostly depends on content and approvals. We set a date together.

  5. Ongoing care

    Updates, regular spot checks and upgrades, with a check-in after the first weeks.

What we'll need from you
  • Your website and any packages or policies
  • The questions your team answers most
  • Who receives leads, by email or text
  • Which situations always go to a person

The studio

Writing, character design and AI research, under one roof.

Loreline is a Southern California studio. We pair voice and character design with research into how AI stays consistent and accurate over time. Every concierge is designed, tested and maintained in-house.

  • Voice & character design
  • AI evaluation research
  • Festival & hospitality know-how

Next step

Let's hear how yours would sound.